On the beach of Pärnu, an arrow on a changing cabin points at Ainaži. 66 kilometres, it says.
Latvia is less than 70 kilometres away. Not that the Estonians have such a passionate relationship with their neighbours. It’s one of a brief hello in the hallway – no more, no less. But since Jevgeni Ossinovski, the former Minister of Health, raised the excise duties on alcohol, the Estonians like to make weekend trips to the SuperAlkos of Ainaži and Valka. Children and dog in the back of the van and the road trip can begin, towards cheaper alcohol! Ironically, the Estonians have made fun of their Finnish brothers for years when the latter went on yet another booze cruise towards Tallinn. Those Finns now also have to travel one stop further for affordable drunkenness. Continue Reading →